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It's your most valuable asset
Business people in the UK have failed to get to grips with branding in the 21st century.
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The Sales Value of PR
Generally speaking, in order for any business to operate successfully, it must have a good reputation - what you say, what you do, and what others say about you.
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Examine the etiquette of your e-mails
The most common sales technique in business now is email but how many of us consider the etiquette of how to write and structure a sales-led email.
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Introduction to Public Relations
HAVING just returned from holiday, I have been catching up on reading PR
Week, our industry trade magazine. But for anyone reading this publication
who was not a PR practitioner, they would be forgiven for believing that
public relations is simply another way of saying media coverage.
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Integrated
Marketing Communications - Business
MK - July 2003
INTEGRATED Marketing Communications is the practice
now adopted by marketers who look at all the components of marketing
and choose from the variety of disciplines available that will best
fit their strategy, including the unique dimension that public relations
brings to the marketing mix.
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Communicating
your company's image - Business MK - December
2003
MY THEME this month is prompted by a letter I
read in another business publication extolling the virtues of good
media coverage.
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Marketing Definitions -
Business MK - June 2003
FROM the questions I am asked most frequently, it
is clear that there is a lack of understanding as to what PR, marketing
and advertising are. It is a subject of permanent debate and, depending
on whether a marketer or a PR practitioner is answering, you will get
two different replies.
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Synergy
is so powerful - Business
MK - May 2004
PUBLIC relations is not just about writing press
releases and obtaining coverage in the media. The media can be a very
important and powerful element of a PR campaign but other tactics can
play an equally significant role, in particular, the power of developing
strategic relationships.
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The
end of spin - Business
MK - January 2004
LAST YEAR could be remembered in the PR and media industries as the
year that spin spun out of control, highlighted by the tragic death
of Dr David Kelly.
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The
role of PR -
Business
MK - December 2002
Will my company benefit from planned, carefully
managed public relations…
or shall we just hope that all our potential customers know who we are and that
they all say nice things about us?
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The
role of the spin doctor - Business
MK - August 2003
With Alistair Campbell at the centre of the news, Carolyn Jardine, managing director of Jardine Michelson Public Relations, takes a look at the role of the spin doctor.
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Work Experience is Key to a Career in PR
I HAVE received a large number of CVs recently from
graduates and school leavers wanting to get their foot in the door of
a career which seems to boast mythical promises of long lunches, glamorous
launches and endless celebrity revelry writes Carolyn Jardine, managing
director of Jardine Michelson Public Relations..
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Working
with a PR agency -
Business
MK - February 2004
PR performs a variety of roles in different commercial circumstances, says Carolyn Jardine, managing director of Jardine Michelson PR
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Constructing a campaign plan -
Business
MK - January 2003
SOME time ago I was employed by accountants Peat Marwick (now
KPMG). They had a successful media and entertainment division and held significant
share of the market. But, they wanted to be market leader worldwide.
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Defining target audiences -
Business
MK - June 2004
BEFORE embarking on any marketing or PR campaign, it is essential to define your target audiences (or publics in PR speak) writes Carolyn Jardine, managing director
of Jardine Michelson Public Relations.
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