People often ask us to explain public relations because to so many it’s a mystery. Displayed on this homepage are the Chartered Institute of Public Relations’ definitions of PR, which go some way towards shedding light on the elusive subject.

The most common explanation, that most of us have heard, is: “public relations is about getting media coverage” and in many PR programmes media relations is a crucial element, and a very powerful tool. But PR is not just about getting stories in newspapers and magazines.

Exceptional PR campaigns will bring together a number of balanced communication methods and processes such as events, seminars, networking, lobbying and sponsorship. At Jardine-Michelson PR we put all these elements together to create the most effective PR campaign for you and your business.

Carolyn Jardine - Managing Director